GEOTAB

Enhancing fleet safety and risk management by providing a comprehensive, data-driven approach to evaluating and mitigating risks and safety concerns.

A tool designed to empower fleet managers to efficiently evaluate their safety performance against industry peers and enable them to take targeted actions.

Role: Lead Designer | Duration: 6 Months

The challenge

Fleet managers and organizations need a way to assess their safety performance so that they are able to make actionable choices to improve.

requirements

Fleet managers want to know:

  • Do I need to change anything?

  • What do I need to change?

  • Who is responsible for the change?

  • How urgent should the change be made?

  • Why should the change be made?

Design focus areas

Overall Fleet Safety

Cumulated insights about their fleet safety as a whole

Event Type

Safety data by specific safety events (harsh braking, acceleration etc)

Vehicle Details

Detailed safety metrics drilled down to specific vehicles/drivers

Group Level

Fleety safety metrics organized by groups managed by the organization

Data Visualization

Not a one-size-fits-all. Presenting different visualizations of information to our users depending on the focus area.

The experiment was well received and adopted by our customers.

This was a challenging and rewarding process. It was a unique experience working on an MVP with the main focus of obtaining customer feedback and providing a baseline for a future product. It was a data extensive project and I learned so much about data collection, data analysis, organizing data and table design etc.

Contextual Risk Index

Launched

56

Customers explored CRI

75%

Survey response rate

30%

Provided general feedback

60%

“Liked” in analytics lab

security _ pro plus plan.jpg
error_ not enough devices.jpg
overall fleet.jpg
safety by event breakdown.jpg
trends by events (overtime).jpg
multi vehicle radar.jpg
multi-vehicle peer rank.jpg
single vehicle.jpg
vehicle list.jpg
learn more page.jpg

SIDEBAR CONCEPTS

ANNOTATION AND MARKUPS

Due to the nature and complexity of this project, it needed to be clearly annotated. Each feature and element of this project was highly annotated throughout making it easier to communicate with stakeholders and development. Markups were also used throughout the project to ensure clarity on certain aspects to move forward.