A young woman with long hair wearing a beanie, striped shirt, and tattooed arms, sitting indoors with a slight smile.

I design intuitive SaaS products that turn complexity into clarity — boosting adoption, reducing churn and driving user growth. I help teams improve user onboarding, feature adoption and customer lifetime value. Dedicated to bridging the gap between UX research and business objectives. I believe good design isn’t just good for users—it’s good for business.

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projects —

Screenshot of Vena software's Quick Start page with green header menu options, white main section listing steps for setup, and orange 'Launch Quick Start' button.

Vena Solutions

A quick start solution for building financial models with a big impact on time to value.

Screenshot of a vehicle safety benchmarking dashboard from a fleet management software, showing a radar chart with safety scores across categories like harsh braking, acceleration, cornering, seatbelt usage, and speeding for a selected vehicle named Dispatch 123.

A easy tool to help fleet managers analyze overall fleet safety and benchmarks.

Geotab

A webpage from the Femmbought website featuring event information. The page has a navy blue header with navigation links and a shopping cart icon. The main section includes a drawing of a person skateboarding and text about upcoming events, including a pink-themed event with a photo of tables set with wine glasses.

Femmebought

Redesign for a women-owned business directory and community hub.

Gallery

A collection of designs that I created for fun and/or to flex those creative muscles.